You may have heard of hybris by now, but what exactly does it mean for your business? Our guest blogger this week, Logan Guinagh from Commerce Factor, would like to introduce you to the fascinating world of hybris.
Customers are awesome and you want them to like you. You want to win their hearts. You want them to love you and follow you. On the hunt for customers almost everything is allowed, but not everything wins.
Let me introduce you to the secret art of customer engagement. First you need to know your customer, I mean, every single one of them. Find out what makes them tick. Their dreams, needs, their typical behavior. No faking or looking at your phone. And then light the fire.
Be everywhere and don’t be too serious. Be playful. Smile. Tease. Make a friendly joke or something. Be interesting, which by the way you can’t fake. It’s all about being honest and transparent. Learn more by watching this video: